The short answer
Start by working out what you have and what its metal is worth at today’s spot price, then get offers from at least two or three buyers. Bullion coins and bars from well-known mints usually sell for close to the value of their metal. Jewelry and scrap sell for less, because the buyer has to refine them. Coin shops and bullion dealers tend to pay the most for bullion, while pawn shops and pop-up buyers tend to pay less. Bring a photo ID, and keep the receipt for your taxes.
At a glance
| Bullion coins and bars | Offers usually close to the spot value of the metal |
| Jewelry and scrap | Paid on the gold or silver content, less the buyer’s margin |
| Before you go | Know the weight, the purity and today’s spot price |
| How many offers | At least two or three |
| What to bring | A government-issued photo ID |
| Taxes | Gains are taxed as collectibles, at up to 28% |
1. Work out what you have
What you’re selling decides who will pay the most for it.
- Bullion coins, such as the American Gold Eagle or the Canadian Maple Leaf, are the easiest to sell. Our coin guides list how much gold each one contains.
- Bars carry the maker’s name, the weight and the purity. Bars from well-known refiners sell easily. An unfamiliar bar may need testing first, which can lower the offer.
- Gold jewelry is usually stamped with its karat, such as 10K, 14K or 18K, or with a number such as 585 or 750. Marks like GP (gold plated) or GF (gold filled) mean a layer of gold over another metal, which is worth far less.
- Silver marked “sterling” or 925 is 92.5% silver. Silver plate is a thin layer of silver over another metal.
- Collector coins with rare dates, or coins graded and sealed by a grading service, can be worth more than their metal. Have them appraised before you sell them as bullion.
2. Work out what the metal is worth
Check the spot price on the day you plan to sell. For bullion, the gold or silver content is part of the coin or bar’s specifications. For jewelry, you need the weight and the karat:
| Karat | Gold content | Also stamped |
|---|---|---|
| 24K | 99.9% or more | 999 |
| 22K | 91.7% | 916 |
| 18K | 75% | 750 |
| 14K | 58.3% | 585 |
| 10K | 41.7% | 417 |
Then multiply the weight by the gold content and the spot price. Precious metals are priced in troy ounces, and a troy ounce is 31.103 grams, a little heavier than the 28.35-gram ounce on a kitchen scale. So 20 grams of 14K jewelry contains 11.66 grams of gold, or about 0.375 troy ounces. With gold at $4,300 an ounce, that gold is worth about $1,610. This is the melt value, and it’s the most a scrap buyer could pay.
3. Know how buyers set their offers
For bullion, dealers quote a buying price, called the bid, against the spot price. Popular coins and bars from well-known makers usually fetch close to spot, and the gap between a dealer’s buying and selling prices is its margin. Our guide to what gold really costs explains that spread.
For jewelry and scrap, buyers pay a share of the melt value, because they have to refine the metal and still make money. That share varies a lot from buyer to buyer, which is why a second or third offer matters. Scrap buyers usually pay nothing extra for gemstones or designer names. If a piece might be worth more as jewelry, have it appraised or ask a jeweler about selling it as it is.
Proof and collector coins are the hardest to judge. Much of what you paid over the metal value often isn’t paid back.
4. Choose where to sell
| Buyer | Best for | Watch out for |
|---|---|---|
| Local coin shop | Bullion coins, bars and collector coins | Offers vary from shop to shop |
| Online bullion dealer | Bullion, especially larger amounts | You ship first and get paid after they check it |
| Jeweler | Jewelry that’s worth more than its gold | Many pay scrap value only |
| Pawn shop | Quick cash for small amounts | Offers tend to be lower |
| Mail-in gold buyer | Scrap jewelry, if nothing is nearby | You see the offer after your items are gone |
| Pop-up buyer at a hotel or event | Rarely the best choice | Offers often well below the going rate |
Coin shops and online dealers buy bullion every day, so they usually pay the most for it. With an online dealer, you normally lock in a price by phone or on its website, ship the metal insured, and get paid once it arrives and passes their checks. Read the terms on shipping costs, insurance and what happens if an item doesn’t match its description.
A pawn loan isn’t a sale. You get cash, and you get the item back only if you repay the loan plus interest and fees on time.
Pop-up buyers set up for a few days in a hotel or at an event. The Better Business Bureau warns that they “often pay much less than the going rate.”
5. Compare offers
- Ask each buyer how the offer was worked out: the weight, the purity and the price per ounce or gram.
- Ask for the weight in grams or troy ounces, and watch the item being weighed.
- Keep different karats apart. The BBB’s advice is “Don’t let your items of different karat value be weighed together.”
- Ask about fees for testing, shipping or payment, and get the final offer in writing.
- Don’t clean coins before selling them. Cleaning can scratch them and lower what a buyer will pay.
Metal prices move during the day, so compare offers made close together, or ask a dealer to hold a quote while you decide.
6. Getting paid and the paperwork
Expect to show a government-issued photo ID. Many states require businesses that buy gold from the public to record who sold it, and some make them hold items for a period before melting or reselling them. Virginia, for example, requires a photo ID and a signed statement of ownership, and dealers must send a record of each purchase to local police and keep the items for 15 days after the police receive it.
For a large sale, a bank transfer or a check from an established business is safer than carrying cash. Keep the receipt with your purchase records.
Selling gold held in an IRA
If the metal is in a gold IRA, you don’t sell it yourself. You tell your custodian, the depository releases the metal to the buyer, and the money goes into your IRA as cash. Nothing is taxed until you take money out of the account. Custodians and dealers may charge fees for the sale, and our guide to gold IRA fees covers them.
Taxes when you sell
A profit on gold or silver is taxed as a gain on a collectible, at up to 28% for metal you’ve owned more than a year. Some sales are reported to the IRS on Form 1099-B, depending on the product and the amount. Our guide to how gold is taxed explains the rules and how to report a sale.
Frequently asked questions
Where can I sell gold for the most money?
For bullion coins and bars, coin shops and bullion dealers usually pay the most, because bullion is their main business. For scrap jewelry, compare several buyers, since offers vary widely. Pop-up and mail-in buyers are rarely the best option.
How much will a buyer pay for my gold?
Bullion from well-known mints usually sells for close to the spot value of its gold. Jewelry sells for a share of its melt value, which you can work out from its weight and karat.
Do I need a receipt to sell gold?
Usually not, but you’ll need a photo ID, and some states also ask you to sign a statement that the items are yours. Your original receipt helps you work out any taxable gain.
Is it safe to sell gold online?
It can be, with an established dealer. Check its reviews and its terms before you ship anything, lock in the price first, and send the metal fully insured with tracking to the business’s own address.
Sources
- Better Business Bureau, BBB Tip: Selling your gold pieces (2020)
- FTC, Buying platinum, gold and silver jewelry
- NIST Handbook 44 (2026), Appendix C: units of measurement
- Code of Virginia, Title 54.1, Chapter 41: Precious metals dealers
- IRS Topic No. 409, Capital gains and losses
- IRS, Correction to the 2025 and 2026 Instructions for Form 1099-B: sales of precious metals