The short answer
When you buy gold, you pay the spot price of the metal plus a premium, and sometimes shipping, card fees and sales tax. When you sell, the dealer pays you less than it charges, so a round trip costs money even if the gold price doesn’t move. On widely traded bullion the total can be a few percent. On collector coins sold by high-pressure dealers, regulators have seen markups of 30% to 300% or more. Ask for the premium and the buyback price before you buy.
The spot price
The spot price is the price of one troy ounce of gold for immediate delivery in the wholesale market, quoted in U.S. dollars. It changes throughout the trading day. Retail buyers almost never pay spot for a coin or bar. It’s the starting point that everything else is added to. Our guide to the spot price explains where it comes from.
The premium
The premium is what you pay above the value of the gold. It covers the mint’s or refiner’s charge, the distributors’ margins and the dealer’s own margin. It depends on:
- The product. Bars usually cost less than coins, and bullion coins much less than proofs or collector coins.
- The size. Small coins and bars cost more per ounce than 1 oz pieces.
- Demand. When many people want to buy at once, popular products run short and premiums rise.
- How you pay. Many dealers charge a few percent more for credit cards than for bank wires or checks.
Here’s how that looks at a gold price of $4,000 an ounce:
| Product | Premium over gold value | Price |
|---|---|---|
| 1 oz gold bar (illustrative) | 2.5% | $4,100 |
| 1 oz bullion coin (illustrative) | 4% | $4,160 |
| 1 oz proof Gold Eagle from the U.S. Mint | About 22.5% | $4,900 |
The spread: what you get back
Dealers buy gold for less than they sell it for. The gap between the two prices is called the spread, and it’s what buying and then selling straight back would cost you. It already includes the premium you paid over spot, so don’t add the premium on top of it.
Say a dealer sells a coin at 4% over spot and would buy it back at 1% below spot. With gold at $4,000, you’d pay $4,160 and get $3,960 back, so if the price doesn’t change, buying and then selling costs $200. That’s 5% of the gold’s value, or about 4.8% of what you paid. For proof and collector coins, the gap can be much wider, because much of the premium you paid isn’t paid back.
That’s why it’s worth asking, before you buy, what the dealer would pay you for the same product today. Our monthly premium check lists recent prices and buyback quotes from three large online dealers.
Other costs
- Shipping and insurance on online orders, often free above a minimum order.
- Sales tax, which depends on your state. Some states exempt bullion and coins, some tax them, and some exempt only larger purchases.
- Storage and insurance. A home safe and extra insurance coverage, a bank box, or a depository’s annual fee.
- IRA fees, if the gold is in a retirement account. Our gold IRA fees guide shows two custodians’ published fee schedules.
- Tax when you sell. Gains are taxed as gains on collectibles, at up to 28% for gold held more than a year.
Where costs get out of hand
Regulators keep finding the same pattern: a dealer sells common coins at huge markups, often to retirees moving IRA money. The Commodity Futures Trading Commission says it has seen markups of 30% to 300% or more. In one case it brought with 30 states in 2020, dealers sold bullion coins to more than 1,600 people, mostly elderly, at 100% to more than 300% over the market price. In another, customers paid about $69 million for coins worth about $30 million.
Our list of red flags when buying gold covers how these sales work.
How to check a quote
- Look up the spot price at the moment you get the quote.
- Ask for the premium per ounce, in dollars and as a percentage.
- Ask what the dealer would pay you to buy the same product back today.
- Price the same product at two or three other dealers.
- Get every fee in writing before you pay. The CFTC calls missing written fees a red flag.
Frequently asked questions
Why does gold cost more than the spot price?
Spot is the wholesale price of raw metal. Coins and bars have to be made, shipped, insured and sold, and every business along the way adds a margin.
Why do premiums jump during buying rushes?
Mints and refiners can only make so many coins and small bars at once. When demand spikes, dealers run short and raise premiums, and it can take months for supply to catch up.
Is it cheaper to buy gold online or locally?
Online dealers often have lower premiums, while local shops save shipping and let you see what you’re buying. Compare both for the same product. Our guide to buying gold locally has tips.
How much will a dealer pay me for gold?
For widely traded bullion, usually close to spot, sometimes a little above or below depending on the product. Proofs, collector coins and unfamiliar bars usually fetch less relative to what you paid.
Sources
- CFTC, 10 things to ask before buying physical gold, silver or other metals
- CFTC, Lies versus facts: the truth behind gold and silver IRA scams
- CFTC, CFTC and 30 states charge Los Angeles precious metals dealers in $185 million fraud (September 2020)
- CFTC, Federal court orders California-based precious metals company to pay over $56 million for fraud (April 2024)
- U.S. Mint, Pricing grid for numismatic precious metal products (2026)
- IRS Topic No. 409, Capital gains and losses